Flash For Cash

As the UK Marketing Director for Cartoon Network I was enjoying increased viewership but we had spare late night airspace. We wanted to find new animation talent to plug the gap, and attract new advertising audiences.

So I proposed the ‘Flash for Cash’ campaign, where upcoming animators could submit their Flash animations (it was the noughties, Flash was a thing back then).

The campaign generated content for airing on late night slots, bringing in revenue from new advertisers and most importantly, a fresh new pool of animation talent.

This campaign won a Mediaweek ‘Heads’ award for Online Brand of the Year, beating FHM and The Guardian.