Niki’s Inspiring Ideas Blog.
Welcome! I blog about inspiring ideas. To see my work, visit my Case Studies page.
Reaching the world’s wealthiest audiences
In my latest article for the Drum, I explore the psychology of billionaires, UHNW and VHNW - and how to persuade them to take notice of your brand.
The Future of Modern Affluence
Discover the top 5 themes from Adoreum’s Future of Modern Affluence Summit in September 2021
Walpole Future of British Luxury Summit
UHNW Women are from Venus…
Louis Vuitton x League of Legends
Louis Vuitton have created a capsule collection that you can wear IRL or your avatar can wear in the League of Legends game.
Car Configurator for Instagram Stories
Innocean realised only a fraction of Instagram’s 400 million users would visit Genesis’ website, so they created a ‘configurator-lite’ for Instagram Stories which enticed, delighted and converted more users than ever before.
Pinterest 2020 Trends
Really useful free trend resource from Pinterest.
Being User-Centric
Storytelling is not enough - we need to embody our stories in actions that speak volumes. Read more…