Inspire your own Bentley

Nearly half of all Bentley’s web visits were to the Configurator, where users choose options to build their dream Bentley. We wanted to bring a simplified experience to a wider audience, earlier in the customer’s user journey. The brief was answered by our digital agency, VML, in the form of the Bentley Inspirator.

This world-first app used facial recognition software to analyse the users’ emotional response to a series of visuals, in order to present them with their dream Bentley, based on their primal preferences.

As Bentley’s digital content and social media manager I was part of the client team who brought The Inspirator to life - I helped to art direct the look and feel of the project, overseeing talent choices, wardrobe and styling, and the videography shoot. I also directed the asset planning, ensuring all the edits were audience and platform appropriate, for the digital media platforms including social, web, email, paid media, PR, partners and the Bentley Network app.

Winner BIMA Award - Best Mobile App