Private Client by Bupa asked me for advice on how to reach and resonate with B2B HNW Intermediaries.

While I was at Relevance, Bupa Global asked me for help to reach and resonate with advisors of HNW audiences for their concierge healthcare service.

I held workshops with their in-house sales and marketing team to identify and create 10 audience profiles, then analysed their digital behaviour, purchase influences and personality to make creative recommendations, a B2B digital marketing and content plan.

“We have been so incredibly excited by this insight - I have found it fascinating and really enjoyed the whole process”.